Unlocking profitable growth for emerging businesses.
Advisor to CEOs, founders and business leaders on solving for growth and P&L.
I work across FMCG, B2B commerce and distribution-led businesses, partnering with founders and leadership teams to identify growth opportunities, sharpen execution, and build scalable commercial engines.
Three areas where I create the most impact.
Growth
Identifying the highest-impact opportunities to unlock sustainable growth.
- —Revenue acceleration
- —Category strategy
- —Portfolio expansion
- —Market expansion
Route-to-Market & Channel Strategy
Designing channels and go-to-market models that drive reach, productivity and profitability.
- —RTM redesign
- —Channel strategy
- —Distribution model
- —Sales force effectiveness
- —Trade investment optimization
Commercial & Operating Model Transformation
Improving execution and economics across the value chain.
- —Operating model design
- —Working capital optimization
- —Procurement & logistics optimization
- —Reviews & performance management
Typical questions clients bring to me.
- 01Where should we invest for growth?
- 02Which channels are worth doubling down on?
- 03Which categories should we enter next?
- 04How do we grow without stretching working capital?
- 05How do we scale without adding unnecessary complexity?
Two decades at the intersection of strategy and execution.
Frontline sales, business transformation consulting, category leadership, and enterprise-scale P&L management — across FMCG, B2B commerce and international markets. Led sales teams across industry leading organisations such as Asian Paints and GSK Consumer, led comprehensive business transformation mandates as a management consultant with EY, built out new categories at udaan.com (India's B2B E-commerce pioneer) and led a global exports business in an international market with Olam Agri.
Across FMCG, B2B & Distribution
Frontline sales, transformation consulting, category leadership and enterprise P&L.
International P&L Led
End-to-end responsibility for a multi-market international business.
India Category Leadership
Led a ₹400 Crores category P&L in India, driving growth and margin.
Category Built in 18 Months
Scaled a new category to contribution-positive P&L from a standing start.
Advised and led change management programs for Indian consumer companies on route-to-market transformation, sales effectiveness, supply chain optimization and growth strategy.
Have a business challenge or growth opportunity in mind?
